Why make use of trade show public relations?
GLM has a ten-person, full-time Public Relations Department. One of its most important jobs is to attract the press to GLM-managed events and to make it as easy as possible for editors to get the information they need to write their stories. What does this mean to you as an exhibitor? If you take advantage of all that the public relations staff has to offer, it can increase your chances of getting editorial coverage for your company and products. How can I maximize press coverage for my company and its products? There are several ways that you can maximize the chances of being covered by the press. Exhibiting is the first step. For many editors, trade shows are the best way to discover new companies and products. Secondly, keep the public relations staff abreast of your plans, particularly regarding new product introductions, demonstrations or special events. GLM’s public relations representatives are in constant contact with the press and sharing this type of information helps attract
