Why Loyalty Marketing… Why PatronFlex?
Loyalty Marketing, commonly referred to as Frequency Marketing or Relationship Marketing, is a long-term strategy focused on the identification, retention and growth of your best customers by communicating to them and recognizing and rewarding them based on their purchase activity. It is a universally recognized marketing strategy being employed by more and more businesses today than ever before. Whether you are trying to retain your customers, motivate them to increase their purchase activity, or trying to establish loyal relationships, the basic principles of loyalty marketing can help. And now, with the introduction of Preferred Patron, even the smallest businesses can employ this very same strategy without the concerns or overhead involved with those expensive, and often unattainable, Point-of-Sale systems and third party marketing firms. In fact, PatronFlex was designed for small businesses in any segment of the retail industry…keeping low cost, intuitiveness and simplicity of u
