Why look inwards for business ideas?
Rubinfeld: It is one thing to be incredibly bright and develop an idea that covers a unique niche. It is a totally different question to be able to look within yourself and be true about what you really want, what you’re really good at and then deal with those areas of weakness in a secure, systematic way in order to help yourself improve a business. Let me give you an example of how I have changed the way I work after learning something about myself. I have learned that I am the quintessential entrepreneur. I believe — after hearing an idea — in the “why not!” Going to the negative place and saying, “It’ll never happen,” is not me. Having an understanding of that part of my personality, I found two key individuals in AIRVISION and expressed this aspect of my personality, in order for them to save me from myself. Now, we are advising a fascinating company called Shared Media Licensing. Their product, WeedShare, is a major answer to the music download, p2p-sharing controversy. We beli
