Why limit yourselves to the MSCI World?
Because it is one of the most widely used and recognized equity indices in the world, it provides the necessary diversity in terms of company size, geographic location and industry sector representation to minimize various biases, and it is the mainstream index which overlaps most with Innovest’s own research universe. Are there very strong performers that, because they are not part of the MSCI World, were excluded from the list? Yes. But we had to delineate a universe that was both workable from a research point of view and mainstream and diverse enough to mirror the global business space as it currently looks.
