Why its a different ball game when it comes to World Wide Web?
Advertising and other marketing efforts are the most widely used mediums for establishing a brand and building brand value. Much like the conventional process of brand building, online business or e-commerce is also heavily dependent on advertising and online marketing campaigns. Why search engines are so important for online brand building? As major portion the online buyers depend on the search engine results to find the product or services they are looking for, search engines are undoubtedly the most powerful medium for building a brand in the online business. According to a recent study, 62% of search engine users look no further than the first page of the search results and 90% of them do not go beyond the first three pages of the search engine result to select a site for making purchase. Moreover, 36% of search engine users believe that the top ranking companies at the search engine result pages are top companies in that respective industry. How does SEO benefit the online brand
