Why isn Yacht Design School advertised in the boating magazines?
Before we started YDS we referred potential students who contacted us asking about an education in yacht design to Yacht Design Institute. When YDI was sold to a maritime academy, its distance learning portion was shut down. The new owners expected to have entirely residential students. We felt, correctly, that a purely residential program would not work and that distance learning opportunities were important. Since we already had people coming to us for help in learning yacht design, we simply formalized the lessons, drawing our curriculum from our own knowledge, our own research, and our rather extensive library. At first each student had such different questions and problems that we re-wrote lessons to address student needs practically with every student. This took enough time in those days that we were in no hurry to add more students. As the lessons became more standardized and needed less revision more and more students signed up. There seemed little need to advertise. Eventually
