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Why isn there a better payback on low-end winners (especially for Lotto Games)?

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Why isn there a better payback on low-end winners (especially for Lotto Games)?

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The games are designed by the Lottery to pay a specific percentage of prizes and provide a specific occurrence of winning. Game design is a matter of balancing the amount of prize money that is going to be committed to the jackpot prize and then the rest is allocated to the lower set prizes. The more you allocate to the set prizes the smaller the jackpot will be and the slower it will grow. These decisions are simply professional judgment calls based on industry information and market appeal. Q: Everyone gets so excited when the Powerball jackpot goes way up to the multi-millions of dollars. Why not pay 50 winners $1 million each instead of $50 million to one winner? A: Seems like a great idea, but the fact of the matter is people want to play for the big jackpots. Sales at the $200 million jackpot level are 10 times what they are at the $20 million jackpot level. We also have no control over what combinations players select. It is possible to have none, one or many winners on any give

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