Why isnt the cost of GoGreen built into rates?
A. We recognize that the purchase of GoGreen product is not for all customers. However, many customers have expressed interest in supporting alternative, environmentally friendly energy sources. Since alternative energy is typically more expensive than fossil fuel generation, Duke Energy has chosen to introduce GoGreen as a voluntary program. Customers interested in supporting the development of clean, alternative energy sources can choose the level of commitment thats right for them without impacting the rates of non-participating customers.