Why isn Setanta part of the sports channel packages?
Setanta has chosen as it’s business model a subscription service. It’s dollars and sense. If a channel is part of the “Sports Pack” then the revenue is only five to twenty five cents per subscriber per month. If however, they are subscription they get half of the monthly take or about US$7.50 per subscriber. It’s easy to see that it takes a lot fewer subscribers to be viable at seven dollars than at seven cents.
