Why isn’t more being done today to address critical water problems?
• For-profit and non-profit organizations, as well as government agencies, are responsible for providing an amazing water systems that billions of people rely upon. But clearly, there is much more to do. • For-profit sector: A pervasive lack of awareness of water problems and the opportunity they provide for top entrepreneurs and investors means few innovators and funders focus on water. In addition, water solutions often face difficult paths to market. Today, less than 0.5% of venture capital funds water entrepreneurship. • Non-profit sector: The water crisis has been broadly under-served by the nonprofit sector because activity: 1) Focuses primarily on developing countries, 2) Relies on philanthropic and policy-based solutions, not inventive commercial solutions, and 3) Lumps water with other social or clean energy initiatives.
