Why isn Conde Nasts Portfolio magazine generating any buzz?
” Lois’ analysis is terrific as she compares Portfolio side by side with it’s main competition, Time Warner’s Fortune. What she finds as Portfolio’s downfall when it comes to buzz is that the articles in Portfolio are too focused on anxiety and offer two few forward thinking trends. Because of this, she proposes, there’s no word-of-mouth. She writes: “While both publications run about the same number of personal stories and glitz and glam features, Portfolio, unlike Fortune, runs many articles that raise apprehension, fear, doubt and anxieties about different businesses or business trends. Consider the headlines on the Portfolio cover flap: “Did Chiquita Finance Murder: Inside the Company’s Death-Squad Crisis,” “Starwood’s Barry Sternlicht Exacts His Revenge,” Google: The Worst News Ever for Cell-Phone Carriers.” “Anxiety” stories once had appeal, but have lost their juice because the media and politicians have over-played the anxiety angle. Elevated security levels, retirement crises,
