Why isn Capetown an official franchised Swiss watch dealer?
Our policy of heavy discounting is in direct conflict with the manufacturer’s dedication to “retail price maintenance”. It is no wonder that the manufacturers’ interest and loyalties lie with their thousand of sanctioned dealers rather than with the a handful of discounters. Furthermore, franchised dealers are forced to stock many unpopular models and styles that generally take a very long time to sell. As independent cash buyers, we have the luxury of purchasing only the most desirable models. Since we do not have to tie up capital in slow-moving inventory, we’re able to pass on additional savings to our clients.
