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Why is XS drink packaged in 250 ml cans?

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Why is XS drink packaged in 250 ml cans?

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The 250 ml can size became very popular with the recent explosion of the new energy drink market. This size is very comfortable to hold, especially for children. It fits conveniently into briefcases and purses. Perhaps most important is the fact that an 250 ml can is small enough to consume in a single sitting. 355 ml drinks may typically not be completely consumed in a single sitting, so they may spill or go to waste.

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