Why is XML important in designing, Developing & delivering content?
XML (Extensible Markup Language) is an object-based markup language that helps organisations to extract the maximum business benefit from content. XML-based content development and management strategies: • Provide a flexible mechanism for designing and developing content, and delivering it through a number of channels simply and easily. • Extract the maximum business benefit from content development by facilitating rapid reuse and customization for specific needs. Channel Content builds its authoring and content management tools around XML technology to enable its clients optimize their content and manage it most efficiently. A key goal of our organization is to develop XML-based authoring tools and processes that are simply to use and integrate with other business processes and objectives.