Why is Whirlpool involved in sports sponsorships?
Whirlpool commends Canadian women athletes for their talent, determination and passion in the pursuit of their dream. Whirlpool’s involvement in sport is driven by a desire to connect these outstanding women athletes and their inspirational stories with the thousands of Canadian women who every day are managing busy, fulfilling lives. Why Golf? Golf is one of the most popular women’s sports in Canada and Whirlpool wants to continue to develop and support its key athletes so that other women are encouraged to participate. Why Curling? Curling is a growing winter sport. There are 750,000 regular curlers with increased participation among Canadian women. Why Soccer? Soccer is a developing sport with huge youth participation. There are about 270,145 young women participating. This sport is a great way to participate at a grassroots level with women and their daughters across the country. Whirlpool proudly supports extraordinary Canadian women athletes and everyday champions across the coun
