Why is Webdate driving mobile/cell phone based dating?
Our strategy for Webdate is focused on wireless as a complimentary piece of our entire offerings. Webdate is not focused on ‘online dating,’ we’re focused on ‘dating.’ Our wireless services are every bit as important as the internet services and are totally integrated. So the philosophy is ‘Webdate anytime, anywhere.’ Users may come through the online channel but then decide it’s more convenient for them to use us through wireless. We’re connection channel agnostic. We believe our members should be able to use our services through any connection, so they can Webdate, anytime, anywhere. Are location-based services the future? I think so. But, one of the challenges is that the technology is available right now but the carriers are concerned about the liability of offering location-based services to their members. We have to show that such services can produce good revenue streams, address the liability concerns, and demonstrate to the wireless carriers why this technology really is neces
