Why is video an effective mode of communication for PDC?
Our main goal in developing these videos is to get the Portland Development Commission out there in the community, so people can get a better understanding of what we do, and the resources we have available. We offer tons of products and services . People use them, but we’d really like to get the word out to more people. It’s time to start using video as a communication tool. Videos are super-affordable to produce. You need a camera and a Mac: that’s pretty much it. Using video to tell stories about our work helps people connect with people. There’s no better way to do that than showing a house purchased by a family, with the help of PDC. Or having someone talk on camera about how great their experience was dealing with PDC. It helps demystify any barrier s between the community and the services we offer. Hopefully, it brings us closer to the public. Good storytelling to me boils down to one thing: people. It’s important to connect with the general public in a way that helps them to se
