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Why is using a good mailing list so important?

April 26, 2017good list mailing

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Why is using a good mailing list so important?

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-Using an accurate, targeted, and up-to-date mailing list is the single most important factor in determining the success of your mailing. You should use a list that your offer or appeal is relevant to. In addition, you should update your mailing list at least once a year to check the list for people who have moved. Direct Connection has the tools necessary to help you update your list and keep it accurate.