Why is Understanding the Middle East culture is important?
The Middle East is an area which presents many difficulties and stereotypes for foreigners. Its cultural manners, society values, religions and people operate quite differently than the western world. At the same time, these societies are well developed and due to the globalization cooperate and collaborate with numerous multinationals and foreign corporations. In order to succeed and overcome these cultural barriers, to improve communications and avoid social missteps, businessmen and corporate employees must acquire the relevant knowledge for this region. Assessing the risks and obtain awareness to unfamiliar surrounding is paramount for CSOs and other functionaries who are responsible for mitigating the corporate risks and ensuring its daily performing at the new environment. Moreover, the influence of the Arabic culture and Islamic religion is spreading quickly throughout the world. Exposure to them has become part of everyday life in the West as well and what was once considered a