Why is TVA rewarding customers who use less power?
By Jeff Keeling Press Business Writer jkeeling@johnsoncitypress.com Printer-friendly version Email ArticleIf the Tennessee Valley Authority missed recent revenue targets partly because customers used less power, why is it handing out money to help people use even less power? For one thing, until the recession hit, costs for the commodities needed to produce electricity were steadily rising. For another, concern over climate change seems to bring the promise of even more disruption to business as usual in the world of power generation and consumption. Besides, one TVA representative said, while TVA has always been about helping the Tennessee Valley develop economically and grow, it also has a history of helping customers conserve. TVA has been interested in efficient and wise use of electricity throughout its entire history, said Frank Rapley, general manager for TVAs Energy Efficiency Program Design division. What I think youre seeing now is a redoubling of that effort with a focus tha
