Why is “Trinity” important to use for marketing and public descriptions?
The principal reason for adopting the name Trinity is to convey to the public the idea that Trinity today has a broad range of academic programs, including graduate programs. All of our market research indicates that prospective students at all age and experience levels believe that a university offers more choice and more services than a college. Graduate and professional students, in particular, are more clearly attracted to the university name. As Trinity moves into the online market, with greater outreach internationally, the university name will have far greater appeal among potential markets who regard ‘university’ as higher education and ‘college’ as secondary education.
