Why is translating and interpreting important?
In China, all business with the West is conducted with the help of translators and interpreters. In Australia we often forget this and assume that the other side must speak English – WRONG. To even get to the negotiating table, you need to have your materials translated, your interpreter by your side looking after YOUR OWN interests and ensuring you get the deal you want. Translators (and interpreters) will continue to play a crucial role in transferring information across language barriers enabling international understanding and globalisation to expand. Australia, with a population of 22 million will only survive in a global economy by expanding its trade. Good communication and strong relationships with overseas clients are essential to winning business. Asia’s hyper-crowded market is extremely competitive so expert language assistance will provide a competitive edge.
