Why Is Trademark Law Important?
Although it has been said that “ignorance is bliss”, in the arena of trademark law ignorance can spell disaster. Whenever a business or product name is used on packaging, a label, a sign, an Internet site, or in any way advertised to the public, it falls within the arena of trademark law. For instance, when a small business uses its mark in advertising a product or service in the local newspaper, it becomes subject to trademark law. As a result, few businesses are not subject to this complex body of law. It is therefore vital that business owners become aware of their rights, duties, and obligations.
