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Why is Tonic for-profit?

for-profit Tonic
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Why is Tonic for-profit?

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We have built our business on the premise of doing the most good in the shortest amount of time. We have designed a model that allows us to reach more people with the Tonic message and give back more to causes we are passionate about. We hope friends will spread the word about Tonic and allow more giving to take place. All of our businesses are designed to help you do good by doing things you would want to do anyway – buy cool stuff, stop your junkmail, or plan a party!

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*Sadly, we had to bring back ads too. Hopefully more targeted.