Why is TMN so concerned with keeping control in the hands of individual users; as opposed to other strategies which use 3rd party servers/proxies?
The larger intention of TMN is to challenge the current practice of search companies, and other third-parties, of unilaterally setting policies on the collection and use of personal information. We think users should have a say; we think search companies should listen. To level the playing field, we have sought to create a mechanism that places some degree of control back in the hands of users and, at every point in the design where this has been feasible, we have sought to do so.