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Why is Tide to Go only for fresh food and drink stains?

April 26, 2017DRINK food fresh stains tide

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Why is Tide to Go only for fresh food and drink stains?

1 Answer

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Tide to Go was designed specifically for food and drink stains because our consumer research indicated that fresh food and drink stains accounted for 72% of stains that occur on the go. We are meeting a very specific consumer need with Tide to Go.