Why is this years September Harpers Bazaar magazine making news in the headlines?
Let’s imagine a situation where we have two Internet ecommerce oriented companies who know of each other. One has a great product that will sell very well but he has no mailing list, no affiliates, nothing. Let’s call this the magazine subscription service with killer prices and cheap disounts. This company knows it can sell magazines to corporate customers, students looking for educator discounts, businesses with reception areas and waiting rooms or even individual consumers who want gift subscriptions or just a way to renew subscriptions each year. But this company has a big problem. The other company is more of a great marketer with tens of thousands of subscribers in his mailing list, but the problem is he has nothing to sell to them. The most obvious solution here is to make bridge between the first and second company like a Reese’ Pieces snack bar and give the product to the great marketer with lots of contacts, so that he can market the magazines to his list and split the profit
The September issue of Harper’s Bazaar features Susan Boyle in her first-ever fashion shoot. More importantly, Gossip Girl’s Leighton Meester, who appears on the cover of the issue, shoots down the recent rumors that she took part in a sex tape. [Harper’s Bazaar, Us] • Rodarte’s Laura and Kate Mulleavy will be designing a line for Target as part of its Go International series. Sweet. [WWD] • Roberto Cavalli appears to have changed his mind for about the 20th time and decided against selling a stake in his company. [Reuters] • Sarah Jessica Parker’s perfume company has filed suit against a wholesaler that was allegedly selling unauthorized bottles of her fragrances. [NYP] • Simon Doonan rises to the defense of Christian Audigier/Ed Hardy: “Criticizing Ed Hardy for being cheesy is like saying that Elvis was ‘flashy’ or that Liberace was ‘tacky.’ … That’s the whole point, you doo-doo heads.” [NYO] • Does seeing a celebrity in an ad make you want to run out and buy the product? The publi
The September issue of Harper’s Bazaar features Susan Boyle in her first-ever fashion shoot. More importantly, Gossip Girl’s Leighton Meester, … Sources: http://news.google.com/news/url?sa=t&ct2=us%2F0_0_s_0_0_t&usg=AFQjCNEaC_OYXHBR6QBbSy-K6p2pKFKqhQ&sig2=_DAjw1L6a3IpUghn7UeI5A&cid=1405079246&ei=7tF6StD5MI2Q9QT60qrkAg&rt=SEARCH&vm=STANDARD&url=http%3A%2F%2Fcityfile.
