Why is there violence on TV?
Violence is used in many ways in promos as a hook to draw viewers into the program. Viewers see violence in the promos encouraging them to watch both the entire announcement and the program it advertises. When they tune in, viewers then see violence in the preview at the beginning of the show. During the show, commercials and promos often interrupt violent scenes or occur just as violence is about to erupt to ensure that viewers will continue watching. All these promotional efforts demonstrate that networks think rather than alienating viewers, violence attracts them to the program. That is because violence is an effective promotional device. In some instances, violence can live a long promotional life. In the program Models Inc., viewers saw a rape in a preview, in promos during the week between episodes, in the actual episode, and during the recaps for three more weeks. (http://www.ucla.edu/curreene/violence/iiid.htm). There are logical reasons why so many promotions feature scenes o
