Why is there such a high rate of failure for small businesses?
In “The E-Myth Revisited”, author Michael Gerber believes he has discovered the reason. The reason is because of a huge myth about entrepreneurship and small business ownership. Most people believe that people start businesses for the purposes of making a profit. Gerber believes that this to not only be not true, but that this is a myth that is contributing to the failures of many small businesses. In this book, Gerber outlines the REAL reason why most people go into business for themselves. Most businesses are started because the new business owner previously worked on a job. The business owner believes that just because they understand how to do the technical work of their job that also means that they can run a business related to their job. This is actually not true and when people start businesses for themselves and find out that this is not the case, they eventually shut down the business and that’s why most small businesses fail. So what does this have to do with network marketi
