Why is there Soy flour in all the baked goods I buy?
They add soy for many different reasons. In baked goods it improves texture; holds moisture; creates cake richness; whitens bread; extends shelf-life; reduces breakage and crumbling; enhances nutrition; improves manufacturing, handling and machine ability; and improves mouth feel and overall quality as perceived by the consumer. Soy protein also lowers cost, improves nutrition and reduces allergenic response.
