Why is there a smiley face clown on the Giant White Bread and Buns?
The smiley face clown has a name. It’s “Happy the Clown.” Happy was introduced on the Schwebel’s bread package in 1932 by founder, Dora Schwebel. At the peak of the Great Depression, Mrs. Schwebel believed customers needed an uplifting symbol of hope and optimism. She created the “Happy the Clown” character to brighten peoples’ spirits. He (our Happy mascot) continues to do that to this day with visits to local hospitals, parades and fund-raising events.
