Why is there a price difference between a Standard Listing and a Custom Direct Link?
You may notice that the price for a Custom Link is higher than that for a Standard Listing – but it looks like a simpler thing to do! This is actually not accurate, even though it may be the perception. It comes down to cost and time required to create Custom Links. In terms of straight input of data, it takes a little less time than a Standard Listing, but not significantly so. Higher costs come from technical work required by PetFriendly to allow Custom Links to “bypass” our site while still being searchable; more support requests (visitors often find it easier to click the PetFriendly “Contact” link rather than locating an accommodation’s direct contact information on a big site); and finally, marketing a Custom Link is more difficult.
