Why is there a new recipe for the Excellence 70% Cocoa bar?
We revised the Excellence 70% Cocoa recipe based on consumer research results that show the new recipe is preferred due to the smoother, less bitter taste. We received overwhelmingly positive consumer feedback about this new recipe and taste. The new recipe is intended to balance a smooth dark chocolate flavor with a rich and creamy texture. The new Excellence 70% Cocoa bar is available at Lindt Chocolate Shops, LindtUSA.com, and retailers nationwide. We’ve stopped producing bars with the previous 70% Cocoa recipe. However, if you liked the intense cocoa flavor found in the previous recipe, we recommend you try the Excellence 85% Cocoa or Excellence 90% Cocoa. If you have any further questions, please contact our Customer Care department.
