Why is there a need for new gTLDs?
The wider Internet community that takes part in the ICANN policy development process has advocated for new gTLDs. The expansion will allow for more innovation, choice and change to the Internet’s addressing system, now constrained by only 21 generic top-level domain names. In a world with 1.5 billion Internet users—and growing—diversity, choice and competition are key to the continued success and reach of the global network.