Why is there a MINIMUM SUGGESTED RETAIL PRICE?
Because of the internet, that’s why 🙂 We have worked very hard to bring Temp Guns to the market at a super affordable price. At suggested retails of $30 (PE-1) , $55 (PE-2) , and (PE-3) , the Pro Exotics Temp Guns are already too dang cheap for what they offer, there is no need to go any lower (many stores continue to sell our Temp Guns ABOVE the MSRP, and they do very well with that). In an internet savvy world, the problem you run into is one or two unscrupulous dealers that insist on being a buck cheaper than everyone else. Then someone else insists on being a buck cheaper than that. And then a buck cheaper than that. And then on sale for three dollars cheaper than that. Pretty soon, there are Temp Guns advertised all over the internet for $2 over wholesale, and nobody is making money. I am not making this up, we battled this all the time, especially on Ebay. And everyone brings the gripe to me : ) So no more sales to Hustler Joe’s Internet Blow Out site. Good margins for everyone,