Why is there a length limit on email notices?
I ask people to keep messages to two screens in length. Exceptions are made for the lists of recommendations and some non-profit notices. The reason: I get an earful from those on Digest format (in which all messages in a day are combined in one big email) that long messages make it hard to scan. Also, few things are more precious to people than their time. Save them time and you’ve won a loyal patron. Short emails do just that. For events, people want an email they can easily print, preferably on one page. This is important! This means you have to prioritize your info. Put the who-what-where-when-how much at the top. Synopsize the event and featured performer/presenter. Then invite people to send for more info, or better yet, refer them to a web site.
