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Why is there a fee in addition to the face value of the card – Retailer gift cards don’t charge fees and can even be purchased at a discount?

April 26, 2017addition card charge don’t Face fee fees gift cards retailer value

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Why is there a fee in addition to the face value of the card – Retailer gift cards don’t charge fees and can even be purchased at a discount?

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Unlike retailers who profit from significant mark-up on the sale of their products, iCARD relies on the fees it charges to earn a profit. Retailer gift cards are also less costly to issue (there is no personalization), manage, and deliver, and they do not require live phone customer support.