Why is there a difference in rates and cost between swiping a card through, manually keying in a card, or taking a secure transaction over the internet?
Swiping a card through a terminal will qualify for a lower rate because the card is present which means the transaction is considered low risk. Manually keying transactions will qualify higher because the card is not present, which means higher risk due to fraud. Internet transactions are still higher because of the higher risk and the cost for processing the transaction securely through the gateway.