Why is the yen subsidy a competitive challenge to U.S. automakers?
U.S. auto companies are changing their business models and making the painful but necessary adjustments to compete successfully in today’s global market. Ford, DaimlerChrysler and GM produce state-of-the-art autos using the most advanced technologies in the world. However, these companies alone cannot counter the effects of an artificially weak yen that gives their Japanese competitors an unfair and unearned competitive advantage worth thousands of dollars per car.