Why is the vinyl record making a resurgence?
“We think there are two main reasons that vinyl is making a resurgence. The first is that consumers are re-discovering (or discovering for the first time) that listening to a vinyl record is completely different than listening to a CD or a downloaded song. The quality of sound is clearly better with richer tones since a vinyl record plays exactly how an artist recorded the song with no loss of translation to a digital format. There is also an entire experience of listening to a record which is missing from CDs and MP3’s. Selecting the record, taking it out of the sleeve, putting it on the turntable, looking over the jacket and liner notes; these actions combine to create an actual ‘experience’ of listening. Listening to a record is in and of itself, the activity. Listening to an MP3 is generally done while doing something else and is more often than not, a background activity,” said Manish. “The second reason for the resurgence in vinyl records is that artists and labels are once again
