Why is the VendorBlender service more valuable to vendors than other Internet or mobile advertising campaigns?
VendorBlender benefits both the consumer and the vendors. Consumers save time and money while vendors can send special promotions to consumers that are actually interested in buying their products or services. Vendors can save money on expensive direct marketing campaigns and can manage their own mobile ad campaigns online without buying and maintaining any new hardware or software. Whats the difference between a VendorBlender ad and a banner ad for a Web-enabled device? VendorBlender special promotions and coupons get sent only to those consumers that explicitly request them and result in higher redemption rates. Banner ads on tiny screens of web-enabled devices have the same “banner-blindness” problems that PC browser banner ads have. How is “marketing on demand” different from permission-based and interruption marketing or direct marketing? Interruption marketing is advertising that vies for your attention by interrupting you while you are watching television or listening to the rad
