Why is the vampire myth so universal? Why are vampires so popular today?
A.: The fact that almost every culture has a version of the vampire myth suggests that the archetype addresses some deeply rooted fears and/or yearnings. There are many factors operating here: the attraction to the dark side of our natures; the fascination with what is forbidden; the desire for eternal youth and immortality; the centrality of blood in a religious sense. Add to these the sexual seductiveness and power that have come to be a part of the vampire image and you have a potent combination! I think this latter factor explains much of the popularity of the vampire today, as well as the desire of many young people in particular to live this alternative lifestyle. Being a “vampire” (or a Goth, for that matter) is for today’s youth what being a “hippie” was for the youth of the 60s. The vampire figure has survived in literature and popular culture for another reason. It is a versatile archetype, and can be shaped and re-shaped to fit any individual artist’s own vision. So while we
