Why is the US Open Series concept a winner?
Television. Tennis now has the same platform as the other major U.S. sports, which is a regular season culminating in a major championship all broadcast live at consistent times every weekend. In addition, it’s a terrific example of what can happen when the players, three governing bodies, four networks and tournament owners come together. How hard was it to get tennis’ notorious factions on the same page? It’s a bit like a herd of elephants. It takes a little while longer to come together, but when they do, you can hear them coming from a mile away. Can you compare this model to other sports? It’s been proven that once you launch a regular season that is linked to a championship game — in our case the U.S. Open — you’ve built a context, you’ve been able to tell a season-long story. This is the USTA’s attempt to build interest and a higher profile for the sport by offering up the leverage of the U.S. Open, just as other sports have done with the Super Bowl or World Series. The USTA is
