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Why is the University of Phoenix ubiquitous on the 405 Freeway in Los Angeles?

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Why is the University of Phoenix ubiquitous on the 405 Freeway in Los Angeles?

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They are building and maintaining brand. They describe themselves as the largest university in the U.S., if not the world. That stretch of highway handles a microcosm of the entire U.S. economy every day. Perhaps, because they’re so successful, there may be some ego involved as well.

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