Why is the SXSW Interactive Festival newsworthy?
Covering this event is a great way to get the scoop on tomorrow’s technology trends today. SXSW Interactive is a place where top thinkers talk about what they see as the newest trends in technology. Typically, the ideas first discussed at this event make a big impact in mainstream culture two or three years later. For instance, many attendees say that the term “weblog” was coined at the 1999 SXSW Interactive Festival. Today, five years later, the popularity of blogging is sweeping the nation and the world.