Why is the Spamhaus Project supporting the creation of this TLD?
Although Spamhaus is known for helping stop spam and the systems we’ve built allow users worldwide to reject billions of spam emails each day, we’ve always felt it’s even more important to insure that legitimate, non-spam, emails are properly routed. The idea behind this TLD is to enable email recipients to accept email and route it around spam filters without fearing it may be spam.