Why is the scandal concentrating on Quebec?
Peter Mansbridge: Moving on to our next question, it comes from Roberts Creek in British Columbia. Pierre Rousseau wants to know, “Why is the actual scandal only focusing on Quebec issues and the sponsorship program?” Reporter: Lynne Robson Quebecers love a festival, from the rodeo in St-Tite to sand castles on le-de-la-Madeleine. You name it, there’s a festival for it. In this festival culture lie the roots of the sponsorship scandal. Only in Quebec, says Pierre Parent of P2P marketing, are festivals the ideal way to communicate with consumers. “And the festival is a big part of Quebec’s culture. We’ve been celebrating all the time, and again there’s so many of them, it’s just a reflection of, you know, the way we are. So using the festivals is typically a very, very good way again to get closer to the consumer,” Parent says. So after the 1995 referendum ended in near disaster for the federal government, it set up the sponsorship program to win back the hearts of Quebecers. It spent m
