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Why is the Purchase Mortgage Conversion Rate (PMCR) so important?

April 26, 2017conversion mortgage pmcr purchase rate

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Why is the Purchase Mortgage Conversion Rate (PMCR) so important?

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Consumer purchase mortgage behaviors are the most stable over time, interest rate levels, and economic conditions. Our analytics reflect our focus on purchase mortgage dynamics. We believe that mortgage lenders who concentrate on building their market share/power on purchase lending will outperform their competitors over time. Our clients’ performance results have confirmed that belief.