Why is the PRTD Project important for Toronto?
Tourism is a critical sector of Toronto’s economy. In 2004, tourists in Toronto spent over $4 billion, generating $3.2 billion of tourism GDP, almost 60,000 tourism jobs and a total of $1.8 billion in tax revenues. In order to grow and achieve its goal of being a “premier-ranked destination”, Toronto’s tourism sector needs to have a clear picture of its strengths, weaknesses and market potential related to its current tourism assets.
