Why is the Nigerian elite football league unable to attract viable sponsors like its peers in other markets?
There are many hidden pearls in the sponsorship field in Nigeria. The Nigeria Premier League is one of them. The reason why the league is not attracting enough sponsors now is because our league is going through a rebuilding process. In the 70s and 80s, our league was strong and people went to the stadium to watch and we supported teams, and knew the name of the players. However, with the general downturn experienced in the economy, the pressure on infrastructure, administration, sport was adversely affected and the league was affected too. Our league has become a feeder league for other leagues and it has become a building ground for export of players. Now, the league is going through a rebuilding exercise; it started with the last board led by Chief Obaseki, who has laid the foundation and it would continue with the new board under the leadership of Davidson Owumi. When you are rebuilding, you would still have a lot of cements and paints all over the building. However, from experienc
